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近日白鴿黨的誹聞牽起滿城風雨。黃世澤在網誌談到《明報》新聞的標題，還揶揄了一番︰
譚香文指甘乃威曾兩度示愛
觀乎以上一句，我們可以有幾種詮釋方法︰
(1) 譚香文指甘乃威曾兩度向她示愛
(2) 譚香文指甘乃威曾兩度向女助理示愛
(3) 譚香文指甘乃威曾兩度向太太示愛
(4) 譚香文指甘乃威曾兩度向 x 示愛 （ x 原則上可以指代任何人）
如果讀者對這宗新聞一無所知，甚至他根本不認識譚女士和甘先生（例如他是台灣讀者），他很可能把標題理解成 (1) 。當然，如果閣下追開生果報，把此事當八卦新聞去追，自然會聯想到 (2)。要聯想到 (3)，可能你要對甘先生的背景有多點認識（最少知道他有家室）。(4) 是按語言邏輯和常理推衍。
報導手法比較中肯的傳媒，撰寫新聞標題時應盡可能減少歧義。新聞撰寫雖屬應用文範疇，然而也大有學問，標題更是一難。如何在一個子句 (clause) 甚至是一至兩個詞組 (phrase) 裡濃縮整段意思，絕非易事。
不這樣寫的話，可以怎麼寫？我腦中即時呈現兩個寫法︰
(a) 甘被指兩度向女助理示愛
(b) 譚香文︰甘兩度向女助理示愛
(a) 的好處是把譚女士的指控突出，譚女士的名字沒有放在標題內，但我認為這是恰當的，因為指控內容比指控者較重要，況且讀者可在內文或者新聞圖片得悉是誰作出指控。而(a)的主語是甘先生，突出他的主角地位；同時(a)是被動句，被動句往往帶負面聯想，配合本宗緋聞的內容。
(b) 一句性質和 (a) 相類，不同的是，一︰(b)有指控者的名字；二︰(b)是主動句。但新聞標題力求簡潔，案件內容和字句簡潔之間，往往斟酌衡量。我個人會選擇 (a) 的處理方法。(b) 引述譚女士的說話，但從文字上不知道她當時是「指控」、「踢爆」還是「細說」，也說不出 (a) 的負面意思。
儘管如此，(b)怎麼說也總比 (1) 來得簡潔。因此，總體來說，我會選擇 (a)。
各位有其他建議嗎？
C.A. Jo
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